Mr Sinniah has frequently been the public face of the bank’s vast currencies business. As part of Citi’s pitch to make it to the top of market-share rankings, Mr Sinniah famously featured in a 2013 poster as a cartoon character donning a red cape, yellow super hero body suit, and outside red underpants. “There is no try. Do! Get to number one” the lettering under ‘Bernieman’ declared.
He will be replaced by Sam Hewson, who joined Cit’s markets graduate programme in 2003, and is currently co-head of western European corporate foreign exchange and has global responsibility for Citi’s risk management solutions businessIn his note, Mr Figueiredo said Mr Hewson’s “passion for the transformation of the corporate treasury function positions him well to drive Citi’s role as both an incumbent and transformative / disruptive agent in this rapidly changing landscape as fintechs increasingly impact traditional business models of corporate treasury”.
Citi tops Euromoney’s global league tables for corporate foreign exchange. Mr Hewson will have responsibility for corporate and public sector clients.